Mike Seaman


I’m Mike, and I’m a keen runner, but not very talented. I run for fun (my fastest marathon time is dressed as an elephant) and am always up for a big challenge. I love the Running community and want to support it through our events and other activities.

Aurore Braconnier


Aurore Braconnier has over 13 years’ experience in the exhibition industry, in the UK and France working for companies such as UBM and Clarion and also leading Closer Still Media’s growth in France.

Ralph Collett


Darren Pinder


I’m Darren, one of the Directors of Raccoon Events, and responsible for the digital presence, marketing, and partner relationships for The National Running Show. I’m pretty new to running, I completed my first half in 2017, with plans to run a marathon in 2018!

Matt Lambert


Matthew has spent over 25 years in the exhibition industry, working across the ‘holy trinity’ of organiser, venue and contractor.

Addie Brake

Commercial Director

I’m Addie, Commercial Director for The NRS. I spent 7 years working for The NEC and so it’s been an exciting challenge to now work as an organiser on a new exhibition! It’s been great shaping the show with new exhibitors and sponsors from the running community. At home I’m kept on my toes by my two girls, both under the age of 3!

Rebecca Richardson

Strategic Consultant

I’m Rebecca, known as Becs to most people. I’m a Strategic Consultant on Major Brand, Sports Retailer and Media Partnerships for The National Running Show Birmingham and London. I am also Founder of Breathe Unity and have been working in the sports industry for over 27 years. My strength lies in formulating strategies and creating exciting, long-lasting partnerships and collaborations.

Nathalie Davies

Commercial Director

I’m Nathalie, Commercial Director for The National Running Show.  I have worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising. I am a big fitness fan so working on The National Running Show very exciting. When I’m not working in the events world I am a busy mum to 2 little ones.

Maddy Seaman

Finance Director

I’m Maddy wife/partner in crime to Mike the MD of Raccoon Events. When I’m not looking after our two crazy kids I’m busy working as a professional photographer and helping out on The National Running Show. You’ll often find me cheering on and crewing Mike on one of his many running adventures.

Verity O'Brien

Community Manager

I’m Verity the Social Media Manager for The National Running Show. I have been working in the world of PR, client and social media management for several years. When I’m not working I’m mum to 2 little ones who keep me very busy!

Becky Pinner

Head of Content

I’m Becky the Head of Content for The National Running Show. I’ve always dabbled in running and after completing couch to 5k many moons ago, I found myself doing the not so common 10k to marathon last year and, since then, have officially caught the running bug.

Breathe Unity

PR Agency

Breathe Unity offers bespoke Sports PR+ services for Events, Races, Brands, Retailers and Communities within the Sports Industry. With over 25 years’ experience in the sports, running, triathlon and wellbeing sectors, we are proud to be an industry leader in Sports PR and race representation.

Maelstrom Event Solutions

Operations Team

Maelstrom Event Solutions offer clients a one-stop event management service from initial planning right through to post event analysis. We have many years experience of organising and managing exhibitions, conferences and other events for organisers, associations and corporate clients.